Google’s algorithm updates can have a big impact on natural search traffic and sales. Now that the search giant has ramped up its algorithm tweaks to occur an standard of one to two per day, it can be hard keeping track of them all. The newly introduced Panguin Tool simplifies this procedure.
Named for this year’s biggest Google algorithm updates, Panda and Penguin, the Panguin Tool overlays a timeline of Google’s algorithm updates on your Google Analytics data. Panguin requires addition with your Google Analytics account to run, and unluckily doesn’t yet work with other analytics programs.
Log in with your Google Analytics account in sequence and choose the analytics account to combine with Panguin. In a couple seconds a chart loads displaying your Google unrefined search visits overlie with Google’s major algorithm updates.
Panguin permits daily and weekly views of the data, as well as the aptitude to select a tradition date range. Mousing over any of the color-coded algorithm update milestones displays a quick explanation of that meticulous update. Keep in mind the chart only shows Google’s whole look for visits and not paid search visits or Bing’s search transfer.
This border makes sense because the algorithm updates only collision Google’s organic search traffic. As a result, the association between the peaks and vales in the analytics shown and the algorithm update landmark is as close to apples-to-apples as you can get.