Google Update: Google Unannounced the Penguin Updates

Google has reacted to rumors of unannounced Google Penguin updates by decline that any have taken place. The declaration followed the release of a recent Google video which optional that an update to Google’s anti-spam filter strength have taken place.

The last official Google Penguin update was established in October 2012. It was the third Penguin update and took consign more than four months ago. But a video published lately characteristic Google’s John Mueller who responds to a question regarding updates in a way which many understand to mean that more regular updates did take place unexpected.

When Google was asked to observation on this they react by saying that his comments referred to ordinary ‘link analysis’ refreshes and not refreshes of the Penguin algorithm. They further that there had been no updates to the Google algorithm while the one confirmed in late 2012. They also openly confirmed that they do not carry out usual updates in the way that they do with Google Panda updates.

While the Google Panda algorithm is now updated on a mostly month to month basis, Google has not yet established the next one, but a refresh is predictable to hit over the next few days. Google Penguin was first updated on April 24 2012, and 3.1% of English language uncertainty was impacted but since then there have merely been two successive updates. One took place on 26 May 2012 and exaggerated less than 0.1% of English language search queries. The second was the 5 October 2012 update which exaggerated just 0.3% of English language investigates queries.

Google Penguin Update: What Lurks Under the Surface

Much has previously been written about the Google Penguin updates, and the crash these have had on websites and businesses. Other than clean up the excellence of Google's directory what else could the purpose of Penguin be? 

Much like the icebergs that so often enclose penguins, the Penguin updates have much, much more going on underneath the surface. In order to fully understand how an update works, we also need to understand the reason behind it. 

SEO has had a rough year. In adding up to declarations of its premature death every few weeks, algorithm changes following algorithm changes on top of algorithm updates on top of lists of wherever from 25-75 monthly tweaks to Google investigate. 

Tweaks, changes, and updates destined to not just pick up the general quality of the index, but also apparently to improve the quality of the manufacturing, the quality of SEOs, their tools, and their services.

There had always been sort of an oblique safety in the idea that if confident SEO tactics were hidden well sufficient you could get away with them even if everybody knew what you were doing. Google was focusing all of its labors at policing arduous spammers and TOS violators.