Discussing innovation and democracy in 2010

Over the past few U.S. election cycles, Google the and YouTube have have become catalysts for a more engaging, meaningful dialogue between the citizens and government leaders. From asking questions of candidates to finding your polling place, our tools are helping to make the elections and politics more personal and more democratic, and have opened up Washington, D.C. in exciting new ways.

With less than six weeks until the midterm elections, we wanted to hear from some of politics’ most creative minds about what the innovation and democracy mean in 2010. So on Monday we’re joining forces with the POLITICO to host an event at the Newseum in Washington, D.C., where we’ll discuss the increasing contributions of technology to democracy and the political process.

As part of the event David Axelrod and Ed Gillespie will answer questions and offer thoughts and predictions about the upcoming elections. Arianna Huffington will then moderate a panel about innovation in media, and will be joined by Becki Donatelli, Stephen Hayes, Nate SilverAmy Walter. We’ll also demonstrate tools built for citizens and government officials using YouTube and Google Maps, and will be joined by our friends on the politics team at Facebook. and

The panelists want to hear from you, so if you’d like to submit a question for any of them, you can do so at youtube.com/citizentube. You’ll also be able to watch the entire event live on YouTube on Monday.

As we approach the election homestretch, we’ll continue to develop useful ways for voters and campaigns to engage one another around the important issues in 2010.

Inform, engage and mobilize voters with YouTube and Google Campaign Toolkits

It’s no secret that any successful 21st century political campaign must have a robust online strategy to succeed. But elected officials and candidates need more than just a website and a YouTube channel to engage voters: from President Obama’s YouTube interview to Senator Scott Brown’s campaign team’s use of Google Docs to Congressman Scott Murphy’s “Google blast” ad strategy, we’re seeing politicians use more and more of our products and platforms to interact with voters, share information and keep their campaigns organized.

We want to do our part to make sure candidates and campaigns have the tools to stay close to voters, who now expect to hear and see much more from their elected officials than ever before. So today, we’re launching YouTube’s You Choose 2010 Campaign Toolkit and a new and improved Google Campaign Toolkit. Both help candidates make their organizations more effective and deliver their messages more directly. On YouTube, campaigns will have access to features like a Politician channel (which allows campaigns to brand their channel and upload longer videos), Google Moderator, our free analytics tool YouTube Insight, and information about running paid advertising campaigns—using formats like in-stream ads and Promoted Videos—to reach viewers with political ads, just like on TV. And our Google toolkit demonstrates how Google Apps can keep staff and volunteers connected, how search ads can grow your email list and provides other helpful tools.

We hope campaigns in both national and local contests will use these toolkits to engage and inform voters on important issues in 2010. As access to information online is increasingly important in elections, we’re pleased to continue developing useful tools for voters and candidates.