YouTube started to test a new platform for the live streaming. "Starting at 8:00 a.m. PT, we will begin a limited trial of a new live streaming platform in the conjunction with four of our partners: How cast, Next New Networks, Rocket boom and Young Hollywood. This new platform integrates with live streaming directly into YouTube channels; all broadcasters need is a webcam or external USB/FireWire camera."
YouTube says that live streaming is "a natural evolution to online video that adds an extra level of the engagement", but this is also a feature that could make the YouTube's integration with the Google TV even more useful. YouTube wants to become the central hub for the online video, so it now focuses on adding more premium content: live events, music videos, movies and TV shows, movie rentals.