Whether you're new in the game or an experienced activist, you would have noticed by now that Search Engine Optimization is by no resources a walk in the park. Algorithm modify get made a mass of times annually; 516 changes were completed by Google alone in 2010, and they're now the ones they tell us about. As a result, reside on top of the game is quite a task for anyone, entity or team.
A lot of advisors in the industry, whether it be by direct accomplishment or via a series of research, have experiment in the art of tactical play to try and “game the algorithm” to their benefit in some way or another.
One example of this is ‘link building’ the practice of escalating the amount of inbound links to any given site. Because one part of the search engine algorithm looks at the superiority and capacity of inbound links to a site, if we contrast two sites, A and B, we can better determine quality, significance and rank based (not solely) on these inbound links. So the rational succession would be to acquire as many links as probable to help augment search engine visibility.
For a though this approach worked. People did something they could to basis inbound links and were satisfied with high rankings. However, this is no longer the case. It's 2012 and investigate engines are quite complicated. Link building, along with a host of other old SEO procedure, no longer cut the mustard, and as a consequence, those of us in the SEO society have had to change. To that point, Mike King lately wrote a post argue how SEO as an business needs more focus on strategy and less on tactics.
In retrospect, search engines' stance beside these methods shouldn't have taken us by revelation. Google, particularly, have always espoused a attitude that runs counter to shady SEO tactics. The dissimilarity is that now, with their more intellectual algorithm, they have the tools to impose their philosophy.