Google has just rolled out Penguin Update 2.0, a large algorithmic update talented to go “deeper” than the 2012 Penguin release, which put soreness on websites with number of scheming links in their profile.
Google's Panda update is a dissimilar liberate than Penguin. Panda is geared toward duplicative, thin, or spun satisfied on websites.
Google's Distinguished Engineer Matt Cutts lately stated that Google is essentially pulling back on Panda because of too many false positives. This is good for news aggregators and other sites that reclaim satisfied suitably and have been hit hard by the Panda filter.
Your SEO won't be victorious if it isn't helpful. To serve a need, webmasters must understand what the listeners are seeking. Keyword research, as always, is serious. While doing keyword research don’t exaggerate head terms or money keywords. Focusing on long-tail keywords renders more instant results, increases the width of a website (remember Panda), and builds influence that will finally help the head term.
In my estimation, content marketing is the new link building. Earn gratitude, social spread, and back links by giving away precious information for free. Excellent content has high listener’s value and points readers to other resources via deliberation.
Video is a brilliant form of content marketing that is still under exploit by small businesses. And news jacking is a rising form of content marketing that especially targets hot news topics for viral spread.