In the last year, Google actually distorted the game. Things that never used to "hurt" a website are now convey businesses to their knees. Leaving the majority people with more questions than answers and jumble to find a way to invalidate anything has gone wrong.
Enough people have covered Panda and Penguin to make it attractive common SEO knowledge that effects like content, links and usability, some of the precise things that can raise a site, can also be the things that cut it down.
If thin content is your difficulty you can add new satisfied to all of your pages, you can try to redden out all of those pages that you shaped to make them into impressive worthwhile. But sometimes like a bad association you’re better off acknowledge that there’s nothing there really worth saving. If you have a huge site, a enormous decrease in size may be accurately the signal you need to send to Google that things have actually changed.
Finding segment of a site that don’t really serve a reason or need to be indexed are both great occasion to make some decrease. Blocking sections of the site in the robots.txt is a totally feasible way to hang on to satisfied that serves on-site users but that doesn’t, or doesn’t actually need to, rank.
With links creation the World Wide Web go round, most people are neck cavernous in the link attainment game, and over the years, it’s gotten pretty ugly. Think NFL surrogate refs ugly. Google has blustered their whistle, terrified a yellow flag, and called it Penguin.
Now, everyone is modify, revaluating and in some cases lament their former link strategies. That started a wave of re-inclusion and link removal requirements. But then Google gave us the disavow tool.