Monday, February 4, 2013

Google Updates the Spam Detection for Reviews, Warns to SEOs

Google announced that it has made some development to its spam detection algorithms that amplified the number of evaluation that appear on some Google+ Local pages.

“Online reviews have been in the news a lot lately, and we at Google are dedicated to helping people to get ratings, reviews, and suggestion that are relevant, helpful, and dependable,” Dasha says. “To defend both business owners and clients from spam reviews, we have systems in place that might remove individual reviews.”

Google advises business owners to be suspicious of SEO and standing management services that assure to generate reviews, and Google says it will obtain down fake “glowing testimonies”. The company also notes that it does not take down unenthusiastic reviews for just being unhelpful for anyone, and instead advises business owners to react themselves. Google also articulate not to trust anyone who says they recognize how to remove reviews from Google.

Interestingly, a exact guideline Google lists for business proprietor is to not set up a computer or tablet in their place of business customers can leave reviews on site. The company also repeats business proprietors that it doesn’t allow them to give customers free gifts or reduces in exchange for reviews. It’s kind of like the entire paid links thing.

Google tells SEOs particularly, “If a business accepts paper comment cards it might be enticing to gather them and “digitize” them by posting the reviews on Google+ Local. We ask that all reviews come from personally experience and do not allow posting reviews on behalf of others.”

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