Changing the user agent of a browser is sometimes helpful if you're visiting a site that doesn't work well in your browser or if you're a developer and you want to test a site. Until lately, changing the user agent required installing an addition, opening about: config or adding a command-line parameter.
Now that browsers started to comprise powerful developer tools and even Internet Explorer has a built-in user agent editor, Chrome added a similar feature. It's only obtainable in Chrome 17 (Dev Channel / Canary) right now.
Here's how to alter the user agent:
1. Open the Developer Tools (Ctrl+Shift+I on Windows/Linux, Command - Option - I on Mac OS X)
2. Click the "settings" icon at the bottom of the window
3. Check "override user agent" and select one of the options (Internet Explorer 7/8/9, Firefox 4/7 for Windows/Mac, iPhone, iPad and Nexus S running Android 2.3). You can also choose "other" and enter a custom user agent.
A week ago, I reported that YouTube tests a new border based on Cosmic Panda. The most important attribute is the redesigned homepage that helps you find new channels and explore the videos from your subscriptions. YouTube started to post extra information about the new interface and it's now obvious that it will replace existing UI in the near future (the link only works after you've enabled the new interface).
"We've given YouTube a refresh. When you log in, you'll be greeted with fresh activity from your subscriptions. You can also browse and add new Channels to your homepage. Connect with Google+ and Face book to share your favorites with friends. There's plenty to discover, so login and give it a spin."
There's also an article about the new border for channels.
This new look and feel makes it easier for viewers to find and observe content. It also makes it easier for Channel creators to systematize and showcase exactly what they want. We incorporated your Feedback from the "Cosmic Panda" Channels and Watch experiment, and are eager to present:
* A more streamlined and consistent design
* An easier way to find and view videos
* New, more flexible layouts for featured content, and
* A way to keep your audience engaged even when you don't have new uploads
It's interesting to observe that the new homepage and the new channels are built around feed views and activity streaming to make YouTube even more social.
The new channels are less customizable: you can only choose an avatar, a background image, a background color and a template (creator, blogger, network, everything).
Update: The new interface is accessible for everyone.
Six months ago we in progress rolling out a new look and feel for Search, News, Maps, Translate, Gmail and a bunch of other products. Our goal was to produce a beautifully simple and intuitive user skill across Google.
We’re now prepared for the next stage of our redesign—a new Google bar that will allow you to navigate quickly between our services, as well as share the right stuff with the right people easily on Google+.
Instead of the horizontal black bar at the top of the page, you’ll now find links to your services in a new drop-down Google menu nested beneath the Google logo. We’ll show you a list of links and you can access additional services by hovering over the “More” link at the bottom of the list. Click on what you want, and you’re off.
To find out extra about the new Google bar, take a look at this video or read our Help Center article. Making navigation and sharing super simple for people is a key part of our efforts to change the overall Google experience, which is why we’re very keyed up about this redesign. Enjoy!
Google has newly redesigned the advanced search page and removed two options that weren't used very frequently: finding pages that are similar to a page and pages that link to a page. You can use the similar: and link: operators and "similar pages" and still obtainable in the Instant Preview pane, so the features haven't been detached.
What's disconcerting is that Google made drop-down lists a lot more difficult to use in the new border. Until now, you could use the tab key to select a list, but this no longer works. After clicking a list, you could use the up/down arrows or Page Up / Page Down to move among the options, but you can no longer do that. It was much faster to type the first letters from the name of the language or the country to rapidly find an item, but this is another feature that no longer works. Basically, the only way to use the new lists is to scroll up or down waiting you find the item you were looking for.
You can check the old superior search page at the Way back Machine or the advanced image search page, which still uses the old interface.
Another service that makes drop-downs more hard to use is Blogger. If you have a long list of labels, you can no longer find a label by typing the first letters.
Google Reader's new interface lets you use arrows to move among the items from a list, but you can no longer type some letters from a subscription's name in the "All items" drop-down. This was a non-standard featured extra back in 2007, when Google Reader added a search engine.
Hopefully, Google will address these issues and will no longer take away basic features that are taken for granted by many users.
Google has enhanced the snippets for the pages that include big tables. They're just like the snippets for lists, but columns are evidently separated and snippets also comprise the table header.
Barry Schwartz says that "Google is trying to figure out the makeup of the older fashion HTML tables to show the snippet in a table format". Google also finds the most related columns from the table and frequently displays the first two rows.
New York Times has an interesting article concerning Google X, a secret lab where Sergey Brin and other Google employees undertake important projects that aren't yet ready for primetime.
In a top-secret lab in an undisclosed Bay Area location where robots run free, the future is being imagined. It's a place where your refrigerator might be connected to the Internet, so it could order groceries when they ran low. Your dinner plate could post to a social network what you’re eating. Your robot might go to the office while you stay home in your pajamas. And you could, perhaps, take an elevator to outer space.
Google X is the place where Google works on the driver less car and New York Times reports that Google is allowing for manufacturing the cars in the US. Many projects are connected to Android @ Home, an initiative announced this year that tries to make everyday objects smarter. "We want to think of every application in your home as a potential I/O device," said Google's Joe Britt. Google tries to construct the "Web of things" by connecting home accessories, wearable objects to the Internet.
Most of the ideas tackled at Google X involve robots. "Fleets of robots could assist Google with collecting information, replacing the humans that photograph streets for Google Maps, say people with information of Google X. Robots born in the lab could be intended for homes and offices, where they could assist with mundane tasks or allow people to work remotely".
It's interesting to note that one of the Google X projects might be released by the end of the year, although it's not clear what it does. At the I/O conference, Google announced that it will introduce "a Web-connected light bulb that might communicate wire lessly with Android devices," so this might be the product that will be released.
Google has always tried to resolve big problems, even if many people think that it should focus on improving search results and ad quality. "Larry and Sergey founded Google because they required to help solve really big problems using technology," said Sebastian Thrun, a robotics expert who invented the first self-driving car and now works at Google.
Google X might be the next Xerox PARC or it could fail, but it's important to think big and take risks. "I just feel like people aren't working sufficient on impactful things. People are really afraid of failure on things, and so it's hard for them to do ambitious stuff. And also, they don't understand the power of technological solutions to things, especially computers," complained Larry Page in Steven Levy's "In the Plex".
Hopefully, MG Siegler is right when he says that "whatever is going on inside of Google X, I'm fairly certain it's filled to the brim with the type of stuff that made us all fall in love with Google in the first place".
We consider that technology can be a force for good; one that builds and binds community. As a Googler, my proudest moments are when we take that technology and put it in the hands of people who can use it to communicate, collaborate, build and explore.
Today, on Veterans Day, I am conceited to share a few Google tools and platforms for the military veteran community. They can be accessed on our website, Google for Veterans and Families, which was created by veterans and their family and friends, who work at Google. This single border brings together Google products and platforms for service members and their families. We believe it will be useful to all veterans, whether still in the service, transitioning out, or on a new path in their civilian lives. Here are some examples of what you’ll find on the site:
* Vet Connect - This tool helps service members connect, communicate and share their experiences with others who have served using the Google+ platform.
* Google Veterans Channel - A YouTube channel for discussion concerning military service for veterans, their families and the public. Veterans can share their experiences with each other as well as with civilians to help shed light on the significance and complexity of service. If you have not served, this is a great place to offer your thanks by uploading a compliment video.
* Resume Builder powered by Google Docs - We originate that Docs can be a particularly helpful tool to transitioning service members seeking employment. Resume Builder generates an auto-formatted resume that can be simply edited, saved and downloaded to share with potential employers.
* Tour Builder powered by Google Earth (coming soon). A new way to tell your military story, Today, you can view some sample “tours”— 3D maps of veterans’ service histories, complete with photos and videos. Stay tuned for more facts and updates on the Google Lat Long Blog.
It’s been a proud month for those of us here at Google who are veterans or family of veterans.
In October, 100 Googlers visited the Soldier and Family Assistance Center at West Point to conduct resume writing workshops for members of the Warrior Transition Unit. And, just two weeks ago, we traveled to Walter Reed National Military Medical Center to teach wounded, ill and injured service members how to use Google tools to continue in touch with their loved ones while in recovery.
Finally, this week, we introduced the Veterans Job Bank in partnership with the Department of Veterans Affairs. The Veterans Job Bank is a modified job search engine in the National Resource Directory (NRD), which is powered by Google Custom Search technology and crawls the web for Job Posting markup from Schema.org to recognize veteran-committed job openings.
Even playing a little part to serve those who have served has been an honor.
Every October marks Breast Cancer Awareness Month, a time when organizations and persons around the world come together to raise awareness to support the fight against breast cancer.
This year, Google joined in and partnered with Susan G. Komen for the Cure on the Pink Pin scheme, which challenged local businesses in New York City to rally their customers, friends and families about breast cancer awareness. Using Google’s products, including Maps, YouTube, Picasa and Google+, we made it easy for local businesses and New York residents to show their support for the cause. On an interactive website, pinkpin.com, people might register their businesses on the Pink Pin Map, share their experiences by uploading their own videos and photo stories, as well as donate to Susan G. Komen for the Cure.
More than 300 businesses signed up to contribute in the first 24 hours, and we saw an outpouring of public support from both businesses and individuals, demonstrating how small, random acts of participation can interpret to larger scale impact. In fact, some businesses took it upon themselves to take Pink Pin a step further. One New York business offered $100 of free services for every $100 donated. A Brooklyn restaurant hosted a one-day “Dine-out” for Pink Pin, where a percentage of their earnings for that day went to Susan G. Komen for the Cure. Pink Pin was a wonderful demonstration of what people will do if you give them the tools to use technology for good. We’re delighted that Pink Pin has been so positively established by New Yorkers and hope to carry on and expand our efforts next year.
Googlers also celebrated Breast Cancer Awareness month in 23 of our offices about the globe. In addition to health talks encouraging Googlers to learn more about breast cancer prevention, we heard a panel of survivors speak in Mountain View, held walk/runs in California, New York and Washington, and participated in flash mobs to raise awareness in Dublin and London. On Wednesday, October 19, we renowned a global “Wear Pink, Think Pink Day.” We also encouraged donations (and gift matching!) to organizations like Susan G. Komen for the Cure and the Breast Cancer Research Foundation. You can see a photo album of all our activities below:
The latest Google Reader update detached all the social features, including the section that allowed you to read the items you've joint. Fortunately, the shared items page is still obtainable at http://www.google.com/reader/shared/username (replace username with your Gmail username) and you can pledge to this page in Google Reader. Click "subscribe" and paste the URL of the shared items page. If you don't have a Gmail account, load the shared items feed in Reader, right-click "Your shared items" and copy the URL.
You can now use Google Reader's search box to find a post you've joint. Click the "All items" drop-down next to the search box, scroll down to the end of the list (or just press "End") and you'll discover the shared items feed.
To unsubscribe from this feed, you require to go to the settings page, click "Subscriptions", type "shared items" in the search box and click the "unsubscribe button".
As promised, Google+ is now obtainable for Google Apps users. Administrators can allow the new service from the control panel, as explained here. Google+ requires that Picasa Web Albums and Google Talk are enabled and that the organization uses the new accounts infrastructure. If the two services are enabled and the choice to automatically add new services is selected, Google+ is routinely enabled.
After the enabling the service, you require to wait a few minutes until you can use it. Obviously, users have to physically join Google+ by visiting plus.google.com. "Google Apps users will have access to the same set of features that are obtainable to every Google+ user, and more. In addition to sharing publicly or with your circles, you'll also have the alternative to share with everyone in your organization, even if you haven't additional all of those people to a circle," explains Google.
It's interesting that Google+ is obtainable for higher education institutions, but not for other education institutions because users have to be at least 18 years old to use Google+.
You almost certainly noticed that Google+ evolves incredibly fast, faster than any other Google service. The support for Google Apps is not the only new quality: there's Hot on Google+ (a section that highlights popular posts), Ripples (a visualization tool for public shares and comments) and a Creative Kit for photo editing powered by Picnik.
Walter Isaacson's book about Steve Jobs includes some unappealing quotes about Google and Android, but it also explains Larry Page's choice to close many Google products and to create a cohesive interface for Google. After announcing that it will turn into Google's CEO, Larry Page met Steve Jobs, "who lived less than three blocks away", and asked for tips on how to be a first-class CEO. Here's how Steve Jobs described the meeting:
We talked a lot about focus. And choosing people. How to identify who to trust, and how to build a team of lieutenants he can count on. I described the blocking and tackling he would have to do to keep the company from getting flabby and being larded with B players. The main thing I worried was focus. Figure out what Google wants to be when it grows up. It's currently all over the map. What are the five products you desire to focus on? Get rid of the rest, because they're dragging you down. They're turning you into Microsoft. They're causing you to revolve out products that are sufficient but not great.
It's exciting to note that focus is one of the three principles of Google's new design. "With the design changes in the coming weeks and months, we're bringing onward the stuff that matters to you and getting all the other clutter out of your way," explained Google. Focus is also one of the reasons why Google stopped Google Labs, discontinued Google Desktop, Google Pack, Google Health, and many other services. "This will make things much simpler for our users, improving the overall Google knowledge. It will also mean we can devote more possessions to high impact products — the ones that get better the lives of billions of people." More wood behind fewer arrows means that the number of Google products will carry on to decrease. Even Larry Page admitted back in July that "greater focus has also been an additional big feature for me this quarter" and that "focus and prioritization are vital given our amazing opportunities".
Steve Jobs was a role model for Larry Page and Sergey Brin. When Google's founders required to find a CEO for Google, Jobs was a perfect match. "One Person, and one only, had met their standards: Steve Jobs. This was ridiculous for a googolplex of reasons. Jobs was before now the CEO of two public companies. In addition, he was Steve Jobs. You would sooner get the Dalai Lama to join an Internet start-up." (from "In the Plex", by Steven Levy). "From the initial days of Google, whenever Larry and I sought motivation for vision and leadership, we needed to look no farther than Cupertino," wrote Sergey Brin after hearing that Steve Jobs died.
A lot of people anticipate a redesigned Google Reader and the good news is that they won't be disappointed: a new interface will be obtainable next week. Google Reader is not dead, but the new interface couldn't be released faster because the sharing feature had to be included with Google+.
My favorite feature of Google Buzz was that it routinely imported all the shared items from Google Reader and permissible your followers to discuss them. Now that Google Buzz will be discontinued, this feature will be obtainable in Google+. Unfortunately, Google Reader will no longer have a standalone sharing feature, a divide list of followers and people you follow, a feed and a page for shared items. This is great if you are a Google+ user, since it simplifies sharing and makes Google Reader more reliable. If you don't want to use Google+, you'll still be capable to share posts by email or using the "send to" feature, but these workarounds aren't very helpful for sharing a large number of posts.
The takeaway is that Google+ is not a separate social service you can easily ignore, it's a service that will be used for sharing photo albums, documents, videos, for posting blog comments and it will be very hard to use Google without joining Google+ since, at some point, Google+ will be... Google itself.
"Many of Reader's social features will soon be obtainable via Google+, so in a week's time we'll be retiring things like friending, following and shared link blogs inside of Reader. We think the end result is better than what's available today, and you can sign up for Google+ right now to start prepping Reader-specific circles. We differentiate, however, that some of you may feel like the product is no longer for you," mentions Google's Alan Green. That's the reason why you'll be able to export your shared items, your starred and liked items, your list of friends from Reader's settings page.
Google Reader's sharing feature has forever been difficult to use and the addition with Google+ will finally give Reader the opportunity to shine and show why it's still a useful service. I'm sure that a lot of users will complain that they can't use the old sharing feature, just like many YouTube users complained when Google migrated YouTube to Google Accounts. There's a group of value in having separate services with their own accounts, sharing features and friends lists, but switching to unified accounts, unified profiles, consistent sharing features makes Google's services more helpful because they work together, they unite their strengths and become easier to use.
Google and Samsung launched Galaxy Nexus, the third Nexus Smartphone, and Ice Cream Sandwich (ICS), the new Android edition that brings many of the Honeycomb features to smartphones. Ice Cream Sandwich is the first Android version that will work on smartphones, tablets and TVs, but today's launch only focused on smartphones.
Android 4.0 brings a polished border that's more visual, more consistent and more interactive. Hardware buttons are replaced by virtual buttons in phones like Galaxy Nexus and Android 4.0 supports this change, while also allowing users to momentarily hide the buttons. Contextual menus are now displayed consistently at the top of the screen, so it's easier to find them. The menu button has been replaced by a fresh apps button that lets you switch to an app you've used recently. This feature was already accessible in Android, but the new interface uses thumbnails and it looks much better.
Just like in iOS, you can now create folders by dragging one app onto another app. You can also uninstall apps or disable pre-installed apps from the launcher. That's a good news for users because many carriers bundle applications that aren't very helpful.
Widgets are now resizable and can comprise more features, just like a regular app. The standard widgets are more powerful and you'll most likely use them more often instead of opening the corresponding apps.
You no longer have to unlock a phone to check the newest notifications, see the album art of the song that's at present playing or open the camera app. You can now react to incoming calls using text message templates and dismiss individual notifications. There's also Face Unlock, a simple way to unlock a device using facial recognition.
The soft keyboard has been enhanced and it offers better suggestions. There's a new spell-checker that underlines errors and suggests how you might fix them.
Android's voice input engine lets you say a text without having to pause. "Users can speak continously for a extended time, even pausing for intervals if needed, and dictate punctuation to create correct sentences. As the voice input engine enters text, it underlines credible dictation errors in gray."
There's a new People app that integrates with Google+ and other social services, an updated calendar app that allows other applications to add events, visual voicemail in the phone app, a camera app that supports continuous focus, zero shutter lag exposure, stabilized image zoom, focus detection and single-motion panorama. The redesigned Gallery app focuses on functionality instead of eye-candy and makes it easier to edit photos and sort albums by time, location, people and tags.
Android lastly allows users to take screenshots without installing additional apps. The browser syncs bookmarks with Google Chrome, lets you save pages for offline reading and has an alternative to change the user agent of the browser so you can go to the desktop description of a page. Android's browser includes V8's Crankshaft update which improves JavaScript performance. "In benchmarks run on a Nexus S device, the Android 4.0 browser showed an improvement of almost 220% over the Android 2.3 browser in the V8 Benchmark Suite and more than 35% in the Sun Spider 9.1 JavaScript Benchmark." The tabs share the border used for switching to a recent app.
The email app brings better contact auto-completion, templates, and integrated menu for accounts and labels, nested subfolders and searching across folders on the server. NFC is now used in Android Beam, a simple way to split contacts, apps, videos with compatible devices. "It's extremely simple and convenient to use — there's no menu to open, application to launch, or pairing needed. Just touch one Android-powered phone to another, then tap to send."
The reference device for Android 4.0 is Galaxy Nexus, a Samsung smartphone that uses a 4.65" Contour Display (HD Super AMOLED) with a 1280 x 720 declaration, a dual core 1.2GHz processor and has support for LTE or HSPA+, depending on the carrier. The phone will be launched next month in the US, Canada, Europe and Asia. Obviously, you shouldn't wait for to be able to update Nexus S or other Android devices to ICS before the Galaxy Nexus launch.
Here's a video that showcases most of the Android ICS features, followed by a Galaxy Nexus ad:
We’re hearing from people at check-out counters throughout the country that paying with your phone is a little like magic. Just look at the ecstatic response on the faces of our friends who made their first Google Wallet purchases last Thursday.
Today, our partners American Eagle Outfitters, The Container Store, Foot Locker, Guess, Jamba Juice, Macy’s, OfficeMax and Toys“R”Us are rolling out an even improved Google Wallet experience. For the first time ever in the U.S., at these select stores, you can not only pay but also exchange coupons and/or earn rewards points—all with a single tap of your phone. This is what we call the Google Wallet Single Tap experience.
With Google Wallet in hand, you be able to walk into a Jamba Juice, American Eagle Outfitters or any other partner store. Once you’ve prearranged that Razzmatazz smoothie or found the right color Slim Jean, head straight to the cashier and tap your phone to pay and save—that’s it. You don’t have to shuffle about to find the right coupon to scan or rewards card to stamp because it all happens in the blink of an eye.
The Offers tab in Google Wallet has been rationalized to include a new "Featured Offers" section with discounts that are limited to Google Wallet. Today, these comprise 15% off at American Eagle Outfitters, 10% off at The Container Store, 15% off at Macy’s and an all-fruit smoothie for $2 at Jamba Juice. There are a lot of more Google Wallet exclusive discounts to come, and you can save your favorites in Google Wallet so they’ll be routinely applied to your bill when you check out.
Organizing loyalty cards in your wallet is getting easier too. Today, Foot Locker, Guess, OfficeMax and American Eagle Outfitters are provided that loyalty cards for Google Wallet so you can rack up reward points automatically as you shop. More of these are on the way.
One more thing—in reply to user feedback, we’ve enhanced transaction details for the Google Prepaid Card with real-time transaction information including merchant name, location, dollar value and time of each transaction. Here’s what it looks like:
Lastly, a special thanks to Chevron, D’Agostino, Faber News Now, Gristedes Supermarkets and Pinkberry who are now also working to equip their stores to recognize Google Wallet.
It’s still premature days for Google Wallet, but this is an significant step in expanding the ecosystem of participating merchants to make shopping faster and easier in more places. If you’re a merchant and want to work with us to make shopping easier for your customers and attach with them in new ways, please sign up on the Google Wallet site. And if you’re a shopper and want to purchase a Nexus S 4G phone from Sprint with Google Wallet, visit this page.
Chrome Remote Desktop is a new Chrome addition that lets you remotely control a computer from your browser. It's the first software that uses a technology code-named "chromoting" and it's particularly useful if you have a Chrome book.
The goal of this beta release is to show the core Chrome Remoting technology and get feedback from users. This edition enables users to share with or get access to one more computer by providing a one-time verification code. Access is given only to the exact person the user identifies for one time only, and the sharing session is totally secured.
One potential use of this description is the remote IT helpdesk case. The helpdesk can use the Chrome Remote Desktop BETA to help another user, while equally a user can receive help by setting up a sharing session without leaving their desk. Additional use cases such as being able to way in your own computer remotely are coming soon.
Chrome Remote Desktop BETA is fully cross-platform, so you can connect any two computers that have a Chrome browser, together with Windows, Linux, Mac and Chrome books.
I've installed the addition on a Dell laptop that runs Windows 7 and on a Samsung Chrome book. The extension has more than 17 MB, so you have to wait a little bit until it's downloaded and installed. After installing the extension on my Dell laptop, I clicked the innovative icon from the new tab page and Chrome Remote Desktop asked me to "grant extended access permissions" to my computer.
Chrome Remote Desktop is a special extension since it can be used to control your computer. It's interesting that the addition uses Google Talk's technology to send messages.
When you choose to share your computer, Remote Desktop generates a code you need to enter on a second computer.
Here's what happens after installing the addition on my Chrome book:
The presentation is pretty good, but it depends on your Internet connection and the computers you're using. The extension is particularly useful for businesses and it will make Chrome books even more attractive for companies.
How large is one billion? One billion hours ago modern humans were living in the Stone Age. One billion minutes ago, the Roman Empire was affluent. If you traveled from Earth to the Moon three times, your journey would gauge one billion meters.
Today, we’ve reached our own one billion mark: Google Earth has been downloaded more than one billion times since it was initial introduced in 2005. That’s more than one billion downloads of the Google Earth desktop client, mobile apps and the Google Earth plug-in—all enabling you to discover the world in seconds, from Earth to Mars to the ocean floor.
We’re proud of our one billion mile stone, but we’re even more astonished at the way people have used Google Earth to travel around the world. When we founded Keyhole, Inc. back in 2001 (the company was acquired by Google in 2004), we never probable our geospatial technology would be used by people in so many unforeseen ways. At www.OneWorldManyStories.com, we’ve collected stories from people all over the world who use Google Earth to go after their dreams, discover new and distant places, or make the world a better place.
Visit www.OneWorldManyStories.com to learn concerning people like Professor David Kennedy of the University of Western Australia, who’s used Google Earth to scan thousands of square kilometers in Saudi Arabia and Jordan. Professor Kennedy has exposed ancient tombs and geoglyphs dating back at least 2,000 years, all without leaving his desk in Perth. Architect Barnaby Gunning, after the April 6, 2009 earthquake near L’Aquila Italy, encouraged his fellow citizens to start rebuilding the city almost in 3D. Their online urban planning will aid city planners and architects. Retired English teacher Jerome Burg created Google Lit Trips, which uses Google Earth to match places in famous books to their geographical locations, encouraging students to generate connections between the stories they read in school and the world they live in.
We hope you enjoy the site, and that it illustrates how some of those one billion downloads of Google Earth have been making a difference. You can discover these stories right in your browser with the Google Earth plug-in or download the KML files to vision in Google Earth.
If you have a Google Earth story you’d similar to share, we’d love to hear from you. If you don’t have Google Earth, download it now and be part of the next billion stories. While it’s inspiring to see how Google Earth has touched the lives of so many, we know the best is yet to come.
Just as CafePress has broadened its offerings over time, we've also worked to get better and expand our search advertising products. What started as three lines of simple text has evolved into ads that are multimedia-rich, location-aware and socially-amplified.
Today CafePress uses Site links to straight people to specific pages of their website, helping customers find what they’re looking for faster. On average, ads with three rows of links, or three-line Site links, are additional than 50 percent likely to get clicked on than ads without Site links. More than 200,000 advertisers have connected CafePress in using Site links in at least one campaign.
Monday at Advertising Week in New York City, I’ll be talking about how advertisers have been quick to accept these new formats since we first began experimenting nearly two years ago. Businesses from the smallest retailer in Idaho to the largest chance 500 companies in New York have seen how these innovations in search advertising can help grow successful businesses. In fact, roughly one-third of searches with ads show an improved ad format.
Here are a little ways these new ad formats are helping people find important information faster:
Visual. Not only can you discover theater times for a new movie, you can watch the trailer directly in the ad. Media ads put the sight, sound and motion of video into search ads. With Product Ads, people can see an image, price and merchant name, providing a more visual shopping experience. Because this format is frequently so useful, people are twice as likely to click on a Product Ad as they are to click on a standard text ad in the same location, and today, hundreds of millions of products are available through Product Ads.
Local: More than 20 percent of desktop searches on Google are connected to location. On mobile, this climbs to 40 percent. Location-aware search ads can help you find what you’re looking for more effortlessly by putting thousands of local businesses on the map—literally. More than 270,000 of our advertisers use Location Extensions to attach a business address on at least one ad campaign, connecting more than 1.4 million locations in the U.S. via ads. And, with our mobile ad formats, not only can you call a restaurant directly from the ad, you can also find out how far away the restaurant is situated and view a map with directions.
Social: With the +1 button people are able to find and advise businesses with their friends. Since introducing the +1 button earlier this year, we now have more than 5 billion impressions on publisher sites a day. If you’re a business owner, the +1 button enables your customers to share your products and particular offers easily with their network of friends, amplifying your existing marketing campaigns.
We're enduring to experiment with search ads to help businesses like CafePress grow by connecting with the right customers. Starting today, you can drop by our site to check out what’s new with search ads and learn about all the improvements we’ve been working on freshly.
We’re developing ads that provide richer information to you because we believe that search ads ought to be both beautiful and informative, and as useful to you as an answer.
