Thursday, October 21, 2010

Demo Slam: Creative Google Promos

Google Creative Lab came up with a lot of a great ideas to promote Google's products: from the brilliant Google Chrome ads to the Google Search Stories and the interactive Arcade Fire video.

This time, Google Creative Lab developed a site called Demo Slam, where users can submit tech demos for Google products. "Demo Slam is a place where boring tech demos become (hopefully) gotta-show-my-friends awesome—thanks to the creativity of Google users like you. Beginning today, you can watch Preseason Slams and declare a Champ of the week. Then each week, new featured slams will vie for your attention and a shot at demo glory," explains Google.

Google's promotional videos are rarely boring, but not many of them have gone viral. The most popular YouTube video about Google's products has more than 20 million views and it's a short introduction to Google Sky, a Google Earth feature. Other popular videos announce draggable driving directions in Google Maps, Google Earth 4.3, Street View and Google Buzz. All these videos have been embedded by Google's sites and that's probably the main reason why they have so many views.

Demo Slam wants "to take tech demos from mundane to mind-blowing" and to "get the people who would never watch a tech demo — the people who ironically need them most — to not only watch them, but like them and share them with their friends." Why would you help Google promote its products? Google doesn't offer a prize, but it's a great opportunity to show your creativity.

According to the terms and conditions, participation is open only to US residents, videos should have less than 2 minutes and should showcase the use of one of the featured Google products (Book Search, Chrome, Docs, Earth, Goggles, Image Search, Translate, Maps, Picasa, Voice Search and more).

My favorite Demo Slam from this week is a video that promotes Google Goggles:

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